The Builder’s Edge
Lead Like a $10M Builder — Even If You’re Not There Yet
A 6-month program that installs the exact tools, workflows, and systems proven on $10M+ custom homes — so you can run smoother jobs, improve your profits, and get out of constant firefighting mode.
For Contractors, GCs, PMs, and Designers Who Are Done Putting Out Fires
Does this sound familiar?
“Every project detail or change still runs through me.”
“It’s so hard to grow when it feels like we’re hardly keeping up.”
“I’m constantly chasing trades and smoothing things over with clients.”
“Our systems are messy — and I don’t have time to fix it.”
“I can’t keep being the only one who knows what’s going on.”
You don’t need more grit. You need a proven system.
“We implemented everything from ESH and went from zero leads to now having 5 projects booked. We’re slammed!”
— Tiffany, Builder’s Edge Member
Introducing…
The Builder’s Edge
The only program you’ll ever need to run a thriving, high-profit, home-building business.
Built by nationally recognized Master Builder Erin Stetzer, these systems have been proven on $10M+ custom homes in collaboration with top architects and designers. This isn’t theory — it’s what actually works in the field.
In just six months, you’ll discover, learn, and implement the exact systems, strategies, and frameworks that have built Erin’s reputation as one of the best builders in the industry.
Erin Stetzer has spent the last 25 years leading complex, high-end builds — and building the systems that make them run.
She’s a nationally recognized contractor known for delivering $10M+ custom homes in partnership with top-tier architects and designers. Her work has been featured in national publications, and she holds the Graduate Master Builder designation.
But Erin’s edge isn’t just what she builds. It’s how she runs the business.
Her projects run with clarity, precision, and trust — not last-minute scrambles or 11pm texts.
Now, through The Builder’s Edge, she’s giving you the exact systems her team uses to lead her projects and business. From estimating to project management, budgeting to sales — if she’s built it, it’s yours.
FROM ONE BUILDER TO ANOTHER
Meet Erin Stetzer
What Builders Say About Erin
“What attracted me to join you guys was that you’re currently doing the work right now. So you have live experience, not historical experience. You’re doing it right now, and you’re constantly improving and sharing your journey.”
— Aaron Riddle
“Erin breaks everything down to make it manageable and doable.”
— Joanne Lang
“It seems like anything that anybody throws at you in a class — you’ve never said, ‘oh, I don’t know that.’ It’s all happened to you before, and you always have an answer on how to solve it.”
— Cherise Cartwright
What’s Inside the
Builder’s Edge
You’ll get the complete internal operating system Erin uses to lead $10M+ custom home builds — plus 6 months of live, ongoing support to help you install it in your business fast.
Erin’s Business Operating Systems
Four complete playbooks covering every aspect of your business
Full, step-by-step video walkthroughs of every system and process we use — estimating, pre-con, scheduling, budgeting, close-out and more. You'll get detailed playbooks for each system that show you exactly how it works, why it works, and how to make it fit your projects. Go at your own pace, skip to what you need, and revisit as you grow. We cover:
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Run jobs clean with proven workflows for estimating, scheduling, and close-out.
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Budgets that actually stick. No blown allowances, no mystery overages — just clear numbers that protect your margin.
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Win better clients with estimates and proposals that close bigger jobs and lock in trust. Install the right systems so adding projects and people doesn’t multiply the mess.
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Get your crew out of “wait for the boss” mode with clear roles, strong systems, and accountable trades.
Plug-and-Play Templates & Tools
Editable versions of our most-used documents and tools — from estimates, draw schedules, proposals, scope templates, pre-con checklists, meeting agendas, and more – ready to drop straight into your business.
Weekly Live Calls
Every Thursday, join our live calls designed to give you immediate, actionable, and personalized support in a group setting.
Business Systems Deep Dive
(Live Calls)
Live calls reviewing one business-critical system at a time — like cash flow, subcontractor pricing, change orders, forecasting, and more. You’ll walk away with a complete process you can use inside your business immediately.
Community of Experienced Builders + Designers
A private space to connect with other contractors, PMs, GC’s, designers who take their work as seriously as you do. Swap ideas, share wins, and get real perspective from peers who understand the demands of growing a home building business.
Project SOS
(Live Calls)
Live, open calls where you bring what’s happening on your jobs and get immediate support. Scope issues, trade delays, budget gaps — whatever’s going sideways, get it sorted fast.
Guest Expert Sessions
We bring in top architects, designers, and trades who share how they operate at the highest level, so you can collaborate more effectively, avoid costly disconnects, and deliver better outcomes for your team and clients.
On-Demand Problem Solving & Feedback
Ask questions anytime and get direct feedback from me and my team. Whether it’s operations, leadership, bids, contracts, or client communication, you’ll get the guidance you need without waiting for the next call.
Results from Builders + Designers Like You
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Bennett — From Corporate to Confident Builder
“We left corporate jobs to start our design-build business. With Erin’s systems, I upped our fees without losing clients, switched to time & materials contracts that built more trust, and dragged-and-dropped proven systems into place. There are so many parts of running a construction business — it’s great not having to reinvent the wheel.”
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Tammy — The Presentation That Closed the Deal
“We just presented a big new build estimate using Erin’s new way. It was amazing — the thing we didn’t know we needed. And it went so well.”
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Tiffany — From Cash Jobs to Financed Builds
“Our bookkeeper said Erin’s draw system was mind-blowing. It gave us the confidence to move from cash projects to financed construction.”
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Brett — Better Results in Months than Years Elsewhere
“We invested years in other coaching programs, but they felt too broad. In just a couple of months with Erin, we implemented systems generating immediate clarity and results. The difference is night and day.”
What It Costs You to Stay Stuck
Every time you redo work, rewrite a scope, or fix someone else’s mistake, you bleed time, margin, and trust.
Fires and friction become your full-time job
You keep working late to fix what should’ve been handled
Clients start questioning your process
Your team stalls without your direction
You get bigger jobs, but the chaos scales with them
The longer you wait to install real systems, the harder it gets to grow.
This program changes that.
Why This Works
Most industry professionals try to scale by adding more people.
But without systems, all you’re doing is multiplying confusion.
The Builder’s Edge helps you:
Run multiple projects without losing quality (or your sanity)
Stop living in reactive “firefighting” mode
Build a team that runs the day-to-day — so you can focus on growth, partnerships, and the work you actually want to be doing
The Builder’s Edge is for you if…
“I need my team to take ownership without me chasing them.”
You’re a contractor, builder, designer, or project manager already running jobs — but you know things could run cleaner, faster, and more profitably.
Your problems aren’t “how do I get my first client?” They’re:
“I want every role in my business clearly defined — no more overlap and dropped balls.”
“We need bulletproof budgets and scopes that actually hold.”
“I want to stop reacting and start running the business like the CEO I’m supposed to be.”
Join by Sept 26 + Get These Bonuses
First 10 Enrollments
— 1:1 Business Deep Dive with Erin
(Value: $997)
Be one of the first 10 to enroll and get a private 30-minute session to review your business, identify gaps, and give you direct coaching and support.
Early Enrollment Bonus — Beyond the Blueprints On-Demand
(Value: $1,997)
A comprehensive course that covers the entire step-by-step process of a custom home build — from first drawings to final walkthrough.
Join Builder’s
Edge Today
Pay Monthly
$997 / month
For 6 months
✔ Full access to The Builder’s Edge for 6 months
✔ Erin’s complete Business Operating Systems library
✔ All Plug-and-Play Templates & Tools
✔ Project Solutions Live calls
✔ Business Systems Masterclasses
✔ Guest Expert Sessions
✔ On-Demand Problem Solving inside the platform
✔ Private Builder Community
Pay in Full – Best Value
$4,997 one-time
Save $985
✔ Everything in the Monthly Plan
✔ One payment, no monthly billing
✔ Lock in savings and start strong
FAQ’s
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Each of these programs serves a different purpose:
Beyond the Blueprints (BTB) is about how to build. It gives you the systems and processes to manage custom home projects efficiently—keeping them on time, on budget, and up to the highest standards.
Project Manager Boot Camp (PMBC) is about how to manage projects like a pro. It focuses on the daily and weekly systems that ensure smooth builds, clear communication, and strong project oversight.
The Builder’s Edge is about how to grow your building business. This is where you’ll learn how to scale, attract better clients, increase profitability, and refine your operations so you can run a more successful and sustainable business.
This program includes Erin’s Business Operating Systems library that has not been shared in any of her other courses!
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Absolutely.
While some examples will be specific to homebuilders, the business systems, strategies, and leadership methods we cover apply to any business in the residential construction space. We’ve had architects, designers, and trades use these exact tools to streamline operations, improve client communication, structure more profitable contracts, and deliver projects with less stress.
You’ll also gain one of the biggest advantages in this industry — access to a high-level network. Inside the program, you’ll connect directly with top builders and other industry professionals, gaining insight into how your collaborators think, work, and make decisions. That inside perspective will help you refine your process, position yourself as the go-to expert, and open doors to better projects and partnerships.
If you own a business connected to homebuilding and want to run it with more clarity, profitability, and confidence — this program is for you.
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Erin’s complete Business Operating Systems library — Step-by-step trainings on every system she uses to run $10M+ builds, from estimating to client communication to close-out.
Plug-and-play templates, tools, and frameworks — Editable versions of Erin’s estimates, scopes, proposals, pre-con checklists, meeting agendas, draw schedules, and more.
Live group calls every other week — Project Solutions Live calls to solve real issues, plus Business Systems Masterclasses to deep dive into one critical area at a time.
Guest Expert Sessions — Learn directly from top architects, designers, and trades on how they work at the highest level and what makes a great builder to collaborate with.
Daily, on-demand support (M–F) — Post questions inside the Builder’s Edge platform anytime and get direct feedback from Erin and her team as you implement.
Full call recording & training archive — Access every replay and past training so you can revisit whenever you need it.
Private community of experienced builders + designers — Connect with other contractors, PMs, and business owners operating at a high level.
Instant access to all of Erin's Business Operating Systems and templates the moment you join.
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In The Builder’s Edge, you’ll learn how to run your homebuilding business with the same systems used to deliver $10M+ custom homes — so every project runs smoother, more profitably, and with less stress.
You’ll discover how to:
Install business systems that keep projects on time, on budget, and on track without you chasing every detail.
Streamline estimating, proposals, and contracts so they’re clear, consistent, and profitable.
Build a team that takes ownership, communicates clearly, and works without constant supervision.
Structure pricing, billing, and cash flow to protect your margins and avoid surprises.
Create a client experience that earns trust, referrals, and repeat business.
Plus, you’ll get Erin’s complete Business Operating Systems — the exact processes, templates, and tools her team uses on high-end builds — ready to drop into your business.
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Live calls are held on Zoom weekly on Thursdays at 9am PST / 11am CST / 12pm EST. Each session is designed to give you actionable strategies and solutions you can apply to your business right away — and every call is recorded so you can catch up anytime.
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All calls are live group sessions, where you can bring your real projects and business challenges to get direct, personalized feedback from Erin. You’ll also have access to Erin inside our private Builder’s Edge platform Monday–Friday, where you can post questions anytime and get answers as you implement the systems.
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Every live session is recorded and added to your private Builder’s Edge training library — so you can watch (or rewatch) anytime. Many members revisit key calls as they implement, so you’re never behind and can learn at your own pace.
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You’ll have direct access to Erin and her team inside the private Builder’s Edge platform, Monday–Friday. Post your questions anytime — whether it’s about a project issue, a system you’re implementing, or a business decision — and get feedback as you need it. You’ll also be able to connect with other high-level members who’ve faced (and solved) similar challenges.
Beyond that, one of the biggest advantages of this program is the network you’ll gain. Success in this industry isn’t just about mastering your craft—it’s about building strong relationships. By connecting with homebuilders and other top professionals, you’ll gain direct insight into how your collaborators think, work, and make decisions. This inside perspective will help you refine your approach, position yourself as a go-to expert, and create better opportunities for long-term business growth.
If you own a business in the homebuilding industry and are ready to elevate how you operate, this program is absolutely for you.
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Erin has spent 25+ years refining these exact systems while leading $10M+ custom home builds — and still uses them every day in her own business. They’ve been tested on hundreds of real projects, in every market condition, with teams of all sizes.
Beyond her own results, Erin has worked directly with dozens of builders, contractors, and industry pros to install these systems in their businesses — helping them cut chaos, increase profitability, and take on bigger, better projects with confidence.
This isn’t theory. It’s the proven playbook of one of the most respected builders in the industry. And don’t take our word for it – see what other builders + designers have to say about it.
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The Builder’s Edge runs for 6 months. That’s enough time to install the core systems, get them working in real projects, and see measurable results in your business.
When your initial 6 months are complete, you’ll have the option to continue as an Alumni Member for ongoing access to the community, calls, and resources.
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Right away.
The Builder’s Edge is active now, and your 6-month membership starts the moment you join. You’ll get instant access to the full training library, templates, and community — plus your onboarding details so you can jump in and join the next live call.
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We’ve got you.
Each month, Erin hosts a live “Ask Me Anything” call about the program — your chance to get answers directly from her and make sure The Builder’s Edge is the right fit for you. No pressure, no pitch, just real answers.
Register for the next AMA call HERE.
Need help sooner? Email us anytime at info@erinstetzerhomes.com and we’ll get back to you promptly.
You Don’t Need to Wait for Things to Calm Down
You don’t need more time — you need better systems
You don’t need to scale harder — you need to lead smarter
You don’t need to keep fixing the same problems — you need to prevent them
You can keep hoping things get better…or you can invest in the one program that can show you exactly how to get where you want to go.
Still not 100% sure?
If you’ve made it this far and you’re still weighing the decision, join Erin for a free, live Ask Me Anything session.
Bring your questions — about the time commitment, the kind of support you’ll get, or whether The Builder’s Edge is the right fit for your business.
No pressure. No pitch. Just real answers, straight from Erin.